"After you’ve built your Crew and are ready to face an opponent, you’ll be able to generate Strategies and Schemes, keep track of your Crew information (everything from Health, Conditions, Tokens, Victory Points, and more) while also seeing your opponent’s tracked information, as well."
I hope this doesn't mean that this app will work backwards like "Bad Things Happen" did. Having to generate a crew before generating the encounter isn't how Malifaux works and that should be reflected in the official app.