Luckily, people you can round up at a LGS typically are into the hobby aspects of the game
And if you have some friends that you really want to play, you could always offer to at least assemble their models for them if the time is too much for them. Then don't bother with painting them if you're not playing in anything official.
Or, heck, make your own character tokens to use Sure Wyrd may not like it since you won't be buying much, but they can't really stop you outside of official events. And you'd still be spending money on the printed materials like rulebooks and character stat cards. Plus if you decide to use the actual bases for your tokens (that's how I'd probably do it) you'd be supporting them through buying those as well. Though you certainly wouldn't have to go that route.