I is for Illusion
"Identity as a concept is as elusive as everyone's sense of his own personal identity. It is connected with appraisals made by oneself and by others. Each person sees himself mirrored in the judgments of others. The masks he presents to the world are fashioned upon his anticipations of judgments." Anselm L. Strauss - Mirrors & Masks
We all use a little bit of smoke and mirrors every day to present the face we want the world to see.