That's because it was written by the legal team, not by marketing executives. It is about getting the message across in a clear and concise way, using language that leaves no room for misunderstanding.
If I started a site called Malifaux Matters for people to talk about Malifaux, and used the Wyrd logo, etc on my site, you can bet Nathan and crew would be in touch, or their lawyers would be.
Get off your high horses people, GW is a PUBLIC company, they have to do this, just like Sony would, or Coke, Microsoft, Disney, or any other large publicly traded multi-national corporation.
If you don’t like big business, that fine, but don’t act like GW is somehow “evil” for protecting their rights.