I agree, Victorian and Western kind of go hand in hand. The rotten belles were completely western when I first saw them (to me) as they are the style of lady you would have seen in a saloon back then, and the gremlins have a western feel to them as well, hillbilly western but still a bit western. Also I do think Guild feel like the main focused faction in the fluff (as they are trying to keep the peace/control everything) and so their style kind of goes to the forefront.
All in all, I don't think it's a bad thing to be tagged as any of those and everyone will have a different feel depending on the faction they choose I think. I never knew anyone who played Deadlands, but I knew about it pretty much, and I don't think this game compares as much because you have so much more going on and the system is so solid.
I would like to hear from the international crowd and get their take on it. We all grew up on John Wayne movies and such, so get a western feel right off. I don't know how the international crowd perceives America's Old West era, so it would be cool to see what their first impression of the game was