I understand that part, but for a site that is community oriented, it would be nice to have information on individual stores that sell their product.
I know several other games companies that have store locaters. It's often up to the individual store in question to contact the company to say "I carry your product, could you please add me to your list of stores?"
AEG has their searchable Stronghold Store program, Mayfair has a list broken out by country/state, Days of Wonder has a searchable database, etc. AFAIK, none of these companies distribute directly to stores either, but go through the major distributers...
With the Henchman program, it shouldn't be too tough to start even a rudimentary list, since the app asks for the local store the Henchman is nominally based out of... And, when travelling, it makes it easy to find out if there's a store that hosts Malifaux game nights to hang out in.
~ SemanticDM