Not only Space Hulk rip-off flooring, but it's depicted with Space Hulk rip-off miniatures!
Of course, since SH is long out of print this is a good thing.
[edit]
I went to their site and they have some nice stuff, but I couldn't find a pic of what I was looking for.
The blurb says "The system is also easy to store and carry using the supplied box" but I couldn't find a pic of the box. If it's just a cardboard box I'm not that impressed.