Firstly, apologies if this is not the right place for this... I couldn't see an obvious "new players" area.
I've read a bit about the game, some starting out articles and advice, and I've narrowed (not very much, I know) my choice of master down to one of:
Sonnia Crid - I love the look of the witchlings, and the inquisition/witch hunter/burn them all theme
Von Schill - the Freicorps look cool, and I like the idea of a durable "tough guy", and a starting band that are good all rounders
The Viktorias - I like the sucker punch vibe, and generally like to get up in an opponents face with a melee playstyle
Titania - I'm a huge fan/sucker for the fae vibe, and especially like the look of the Autumn Court.
Ironsides - again, I like the "tough gal" vibe, and the idea of getting up in opponents face / melee playstyle
So aesthetically, I'd rank them Sonnia > Viktorias > Titania > Von Schill > Ironsides
I think in terms of a match for my preferred playstyle, I'd rank them Ironsides/Viktorias > Von Schill > Titania/Sonnia
Another factor is that I really prefer my band to be able to expand and keep with the same aesthetic - i.e. for Sonnia I'd prefer to keep the witchhunter vibe, for Titania the Fae, for Von Schill the Freicorps, and I wouldn't like to pick up a master which really wants a henchman or minions that don't fit that same vibe to play. For example, I don't really like Titania's snake (doesn't seem to fit the Fae vibe of the other models), or Guild "cowboys" or robots (so I'd want to avoid them in my Sonnia band), I like that Vanessa is another "sister" for the Viktorias, etc.
Finally, after picking up and playing with this band a bit, I'd prefer to first expand with 1 or 2 other models (i.e. I don't want a starter band whose henchmen/minions I will want to replace with other models). I'll also eventually want to pick up additional masters/starters - probably from the rest of the list above, though others I'd consider are Zoroida, Hamelin and Jacob Lynch - so I'd like synergy between them. Either as in reusing some of my additional models with another master (if they fit thematically) and or contrasting/complementary in playstyle.
Any advice would be welcome!