Several other game companies now produce both League and Tourney kits for their competitive miniature games. What these are for people who are unfamiliar is kits that shops can order which contain a promotional poster, some small participation items like alternative art stat cards, or foil stat cards, small patches, coins, along with some small prizes for 'winning' which could be some of the aforementioned or slightly cooler. All this stuff is not available outside of the kits. League kits usually come with fluff, interesting rules/scenarios as well. These kits are not free, companies don't lose money on them, they sell them to shops who buy them through their normal channels when they are running things.
Wyrd should do this...