BJ521
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At GenCon this year the Nightmare version of Lord Chompy Bits created a HUGE amount of buzz on the Con floor. This leads to individuals investigating the game and then purchasing and expanding the player base. So many were interested that they sold out at the show... that type of sales push helps spread the word and provides revenue increases. To say that these exclusive don't do anything for Wyrd or Malifaux is a bit extreme.