That possibly was linked in the Dakka thread somewhere (apologies if it was, it was late/early when I posted my reply and just wanted the link there for people to read if interested).
As someone who has used Maelstrom Games for a while, and also someone who has just stopped playing FoW, I'm pretty biased about the side I would take. It seems like price fixing, which is illegal over here, and to be fair as you've mentioned, it also seems like they borrowed GW legal team for a day...
As far as myself and my local friends are concerned, when we talk about buying sutff online there are two names that come to the front of the conversation: Wayland and Maelstrom. Basically the big two of online wargaming in the uk. For Battlefront to take a fit with one of them seems silly at the least.
There is a website that sell BF stuff for even less than Maelstrom were (I don't mean Wayland either), and I'm talking way less, who seem to have been untouched. The website I'm talking about doesn't sell any small ammount either, we're talking the full range, so they obviously have some kind of contract with BF, and yet they've remained untouched by all of this (they also DON NOT HAVE bricks and mortar store :| ).
It could be the old philosophy of picking one of the biggest guys in the playground then beating the living hell out of him in front of everyone to show you mean business, but whatever it is, BF seem to be acting like tossers over it, and are sure to lose business.
Maelstrom are already sourcing new 15mm products, which can't be good for BF. If they find cheaper alternatives, a lot of people will use them, from accross a table you can't even see 15mm guys anyway.
So I think they've made a big mistake, and I also think they should be very careful going down this route, already people are knocking their name down to BF and calling them out over this, there's only one company big enough to soak damage from that kind of pr, and battlefront are not that company.
James.