I found this discussion:
http://www.wyrd-games.net/showthread.php?46544-2e-Can-a-Rotten-Belle-s-Lure-be-used-on-models-already-in-base-to-base&highlight=lure
But while touching on the topic pretty directly, it never seemed to come to a full conclusion.
Sorry if its thread necro, but this came up in a game tonight, and will likely come up again:
In this case, Baby Kade cast Lure on a nearby enemy model in order to set up Teddy for the evil that he does. So I moved his model towards, past and around Kade, leaving him in base-to-base with Kade, but on the opposite side.
To illustrate. (Enemy), (Kade), (Teddy)
(E) (K) (T) became (K)(E) (T) and not (E)(K) (T)
Due to the wording of Lure, I believe that I could in fact walk my opponents model AROUND my model and end him in base to base, as it does not dictate how it is moved, nor even that it moves in a manner that makes it continuously get closer, only that it ends as close as possible. My opponent thought it was cheesy shenanigans. I too think its cheesy shenanigans, but evil, devious, satisfying, intended and legal cheesy shenanigans. Rules as written, it seems clean to me. Rules as intended doesn't just feel like 'come hither' but 'go where I say you go'. Thoughts?
And of course if I missed an Errata, or an obvious derp moment in the rulebook, please point it out.