My girlfriend isn't a complete innocent in the ways of fantasy and sci-fi. She loves Halo Jones (early Alan Moore strip from 2000AD), Aliens (she named her cat Jonesy after both Halo Jones and Ripley's cat), Star Wars, Terry Pratchet etc
She's often watched me paint, and expressed an interest in painting after watching me paint my nth Deathwing Terminator for an upcoming 40k tourney - she did ask though "Where are the female ones ?". I suggested Malifaux due to the strong female characters, and interesting fluff. As mentioned previously though, on flipping through the rule book she's been put off by the art and minis.
I wonder if there's a conflict between the teams writing the background for Wyrd, and those doing the art and mini design,