I get what you're saying, but at some point the community does have to do some work, even if it's just through word of mouth. It sucks, but I can hardly blame Wyrd for putting their eggs in the Malifaux basket currently. Even if it's just a couple of dedicated people, the magic of the Internet can amplify the word and get people in other areas interested, making it more profitable and thus much more likely that the game will continue. Think of it not as advertising, think of it as getting in on the ground floor of the next big thing.