The quote from Kyle makes totally sense - but i think it takes more than just wait for the right moment. I invested a lot of money and time into TOS so far because i think it is an awesome game with great miniatures but looking at the market right now i think WYRD misses a big opportunity in really celebrating their product. Starting just with showing off their miniatures on the back of the box (which is the normal online shop image) as lifeless renderings without shadow, color or any love. Next in my opinion is showing via social media how the models look painted/in terrain. The sculpts are awesome but with the lack of presence they will never really shine outside wyrd painting forums. You need to do more than just put out renderings into the market in this day and age. You need to show people how it is played (batreps) - after the kickstarter introduction video.
Our hobby is about theme and commitment to a product so i really think it is not that much about the right time - it is more about presentation - to launch a product like TOS. (just a personal thing - but i spend a lot of hobby money during CORONA) Like i said, i bought into most of the product range, because i spend a lot of time in the nerd abyss and realized that this game is interesting. But at the moment every german shop carrying it, starts to sale the shit out of it because it seems like not taking of. And getting buddies into TOS is hard because of the lack of presence atm.
And no communication outside of mention it in a YT video doesn't help that.
i think teasing the future products and showing that TOS isn't dead would help more that beeing 2 years nearly quiet and hoping for another reboot.
Show us painted models, show us different terrain options , show us how the game is played. And show us the future. An i think TOS will take of.
Just my two cents i have in my head for a few weeks. I love the game love the company - but i think it takes more than just the right point of time in these days to refuel TOS.
Love you all