The prices seem pretty consistant with what we've seen, some of the odd prices for models coming in the next few months may make more sense when we see the sculpts.
Personally, If the quality of sculpts stays high, and the cost stays consistant im ok. The design of the game itself lends itself to be a cheaper game even if the prices are comparable to other games in the industry.
All in all, id prefer it to be cheaper, but if staying on par with other companies prices keeps the business side healthy and the company growing it seems fine to me