As I'm really interested in this game I read a lot of posts here and on Kikstarter and there was a discussion about "Entry price" that is quite high for this game. Maybe a sollusion would be to realese a set of Aspiring commanders as battle boxes. This commanders could buy 12 Scripts of army. This would be a commander, a unit of 2x3 (30mm), a unit of 2x3 (40mm) and a champion + some assets. With a booklet containing rules witout fluff this should be possible to sell it at a price of other games battleboxes. This would allow to catch the impuls buyers and people who are looking for something new. For players who are already playing this would allow to play a "1,5" commander games.